I've been thinking about how to tell people about my consulting business in an easy to understand manner. Strategic Moves - Thinking : Business in a way does say it all. It encapsulates both an outcome and its underlying process.
In essence, what I am doing with Strategic Moves is to bring to bear a deeper understanding of my clients' 360 environment (including their organizations) and help them make decisions that will move them forward. In that applied, practical sense, marketing research isn't about the research results. It is about the insights, decisions and actions that follow the data and analysis. At best, the actions marketers - and thier agencies - take should be backed by deep insights derived from all manner of research and monitored and evaluated using analytical processes.
My positioning then is to bring both a professional marketing and research perspective to my clients' business issues. I think of it as a fire-aim-fire brand - take a lot of action and learn from all of it to advance the business or cause.
