Monday, July 26, 2010

Creative collaboration

I had the pleasure of seeing Sting in concert last night in Ottawa. Sting, with the Royal Philharmonic Orchestra. Now, seeing either the Royal Philharmonic or Sting on any given night would be a treat, but the combination was incredible. The collaboration of these two musical entities was fantastic. Always beautiful, sometimes witty, and often unexpected. It was a great reminder of how great brands working together realcan absolutely enhance one another.

And, in looking at a body of work through a new lens, the body of work becomes that much richer. Listening to some of my favourite songs with a new, lush, string-filled orchestration made me rediscover the music, listen more closely to the lyrics and admire the musician-ship of every talented person on stage.

The halo over Sting and the Royal Phil shines a little more brightly for me today. And it was thrilling to see the orchestra get multiple standing ovations from a stadium full of appreciative fans.