On November 5, the Marketing Research and Intelligence Association will hold its second Online Research Conference, called Net Gain 2.0. Like I do on the Ottawa Chapter board, I am volunteering on the conference organizing committee, responsible for marketing and communications.
I'm interested in this area because just like marketers and media/advertising agencies have to go where people are - rather than where they used to be - so do researchers. Accomplishing that in ways that are reliable and valid, and thus can yield solid insight to base business decisions on, is important.
As Canadians are living and interacting via the web, are letting go of landlines in favour of cell or PDAs and are increasingly viewing their opinions as something valuable, the research field is rapidly evolving. I'm looking forward to hearing from research practitioners who we are at the leading edge of this field.
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