On November 20, 2008 I will present at this month's MRIA Ottawa Chapter Speakers Series event. My talk will provide an updated NAC Orchestra case study to further illuminate how we succeeded in aligning research, business strategy and marketing execution to deliver outstanding year 1 results for the NAC Orchestra. I will also offer updated information to address work undertaken during the current year 2 of the 5-year Audience Development Strategy.
For the event details, visit the MRIA Ottawa Chapter site.
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