Research on Social Marketing

On June 22, the MRIA Ottawa chapter is putting on a conference on research on social marketing. I'm excited about being part of making that happen. The format we use is very focussed on discussion and participation.

This conference is designed to showcase the results of sound research on specific social marketing programs and foster a discussion between researchers and social marketers on best practices, target audience orientation, and program development.


An excellent line up of speakers will address their work with a wide range of audiences. I'm looking forward to this day and most importantly the discussion. I've posted on social marketing here before and intent to add additional thoughts leading up to the conference.

Who answers phone surveys anyhow?

The answer should come on May 13! At the next MRIA Ottawa speaker's event:

"We’ve seen the evidence of declining response rates – the focus of discussion at our April 15 panel discussion - and we’re troubled or at least challenged. We’ve seen evidence that suggests lower response rates may not necessarily have a clear negative impact on the quality of the data gathered. Yet, we worry that it may just be a matter of time before response rates and other challenges conspire to change that.

We know that certain segments of society are less accessible: they may be less willing to do surveys, they may be less accessible because of schedules or how they use communications tools. There may be other unrecognized factors at play, or it may be some combination of issues."