A Concept Restaurant

Palermo district in Buenos Aires.

When recessions or economic downturns hit, restaurant owners can turn to creative solutions to survive in such a tough-at-the-best-of-times industry. (You might remember some of this appearing in North America, too.)

I thought this pitch on the sandwich board that otherwise might tell me what the specials of the day are was well done:

"We give you food, drink and good service ...  You pay what you want, without pressure and prejudice... enjoy yourself."

The restaurant looked like a very fine choice for a great dinner out. It also looked like this was no longer a gimmick to keep people coming but an actual business model a la 2011.