Storytellers of Canada Yellowknife conference

Last year, I worked with SC-CC, a national arts service organization, to develop an external communications strategy. This year, I was invited as part of efforts to build capacity and skill to lead a full-day communications workshop at the association's annual conference in Yellowknife.

It's been fascinating to design this custom workshop. Storytellers by definition are communicators. And yet, when turning the attention to communications activities for the purpose of marketing, raising awareness and selling tickets it becomes apparent that there is quite a different skill set at work.

I have been reviewing the workshop design and content with a storyteller who has considerable marketing and communications skills gained through various jobs and initiatives. Together, I think we make a good team to bring  valuable insights, information and experience to this workshop on the 26th of May. An added bonus, I get to go to Yellowknife for a few days and experience part of Canada's North for the first time.