Value of Performing Arts Presentation - So, what?

Since the release of the final report of 2 years worth of study, consultation and research to shed new light on the individual, community and societal values, benefits and impacts of performing arts in the lives of Canadians and Canada, I have had many opportunities to turn toward the So, what? and the Now, what?

The Value of Presenting is living research that I apply in my consulting practice every day, spanning from brand strategy and audience development with Magnetic North: Canada's Theatre Festival to strategic planning with Alianait Arts Festival to ongoing consulting with the National Arts Centre.

A large part is giving public presentations and leading workshops. This winter is rich with travel to help presenters and the whole presenting ecosystem contemplate a few ideas - and share my perspectives based on this extensive research and my strategy and marketing practice:

• Audience development: A roadmap to engaged audiences and vibrant communities
• Performing arts for all: Utopia or Destiny? 
• The opportunities and challenges that the rapid evolution of communications technologies hold 
• How to lead audiences to new artistic experiences

Here is a list of 2014 workshops and conferences, that are being organized this winter. As event webpages appear I will add links to session and registration information:

APAP|NYC, New York, January 13
CAPACOA , Toronto, January 22 – 25
Northeastern University, Boston, February 12 – 13
London Arts Council and partners, London, ON, February 26
Atlantic Presenters Association, St. John’s, NL, March 2 to 3
Atlantic Presenters Association, Charlottetown, PEI, March 5
Atlantic Presenters Association, Halifax, NS, March 7 to 8
Manitoba Arts Network, Portage La Prairie, MB, March 25

Iqaluit, NU, March 31
Symposium for Performing Arts in Rural Communities, Haliburton, April 24-27

In all of this work, I am proposing how to advance a vision of vibrant communities fueled by performing arts and its community-engaged partnerships.