Thursday, November 26, 2009

Sharing a strategy lesson

Over the past 3 years, I have used this blog, along with linkedin, Facebook and twitter as my primary web presence tools for Strategic Moves. That has worked extremely well for 3 years. As my portfolio of strategy work has expanded and I have been building strong client relations, I have found that I need an expanded web presence.

A blog, almost by definition, is about sharing opinions, observations and thoughts. Great blogs thrive on having something worthwhile to say and saying it with clarity and conviction. Sometimes, I have not posted items because I felt there was "too much opinion" in them.

To post here freely, I needed another calling card. One that would allow clients and potential clients to understand what Strategic Moves offers.

After all, Strategic Moves is not an opinion factory. It is a research-based business consultancy that thrives on the crossroads of research, strategy and marketing. Our job is to take that step back for our clients, allowing them to carry on with business as usual while we help uncover the answers to key strategic questions.

That's why I have launched a new web site for Strategic Moves. That web site frees up this blog to be wholeheartedly about opinions and observations.

The next few weeks will see this blog evolve a lot.