Monday, November 21, 2011

NAC musicians ‘gave up their clothes for their instruments’

Awesome!

That was the Ottawa Citizen headline on the story about a NAC Orchestra Atlantic tour concert in Charlottetown, PEI. CBC radio covered the story repeatedly through the day, even giving top of the news billing.

I wonder, if the Newfoundland ferry had not broken down, stranding instruments and performance clothes, how many Canadians would have been exposed to the NAC Orchestra even being on tour?

This concert sounded like an awesome experience for an appreciative audience. Looking at the performance images on Facebook of energized, passionate musicians in normal clothes, I can't help but think what a great brand builder this could be: The people's orchestra.

In any case, congratulations to the musicians, administrators and managers who handled this logistics adventure with such aplomb and got the media story of the tour in the process.

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